Business Tips

How to claim your contracting business on Google

Robbie Foglia, a Ferguson author

by Robbie Foglia

 

For years, contractors and trade professionals relied on phone books and newspapers to advertise their businesses. But with circulation for these forms of media in steady decline, this method of advertising is becoming obsolete. So where should contractors and tradespeople turn to promote their professional services? The answer is simple: Google. Promoting your pro trade business on Google.com, the largest search engine in the world, is a smart contractor marketing method that offers a myriad of benefits. While there are many ways that you can pay to advertise your contracting business on Google’s network of sites, a simple way to start is by claiming your free Google online location listing. Discover how you can improve your marketing strategy by claiming your business on Google.

5 basic steps to claim your contracting business on Google

  1. Have a Google account.

    how to claim your business in google step 1: Login to Google or create an account
    1. Sign up for a Google account.
      1. OR
    2. Sign in to your Google account if you already have one.
  2. Find your business on Google.

    1. Search for your business’s address on Google.
    2. Under the search bar, click on the “Maps” tab.
    3. how to claim your business in google step 2: Find your business on Google.

      Select “Add missing place” from the info pane on the left.

    4. how to claim your business in google step 2: Click “Claim this business
      Click “Claim this business.”
      Pro tip: Your business may already be listed on Maps, so you will want to “Claim this business” for the existing listing rather than “Add missing place” to avoid creating a duplicate listing.
  3. Fill out your business’s name and information as specified in the fields.

    1. how to claim your business in google step 3: Check:I deliver goods and services

      Check “I deliver goods and services.”

    2. It is recommended to opt to show your business’s physical location and full address. This can help to increase credibility in the eyes of potential customers.
    3. how to claim your business in google step 3: Select your service area.

      Select your service area. It is recommended to deliver in person within region, city or postcode.

      • Add the areas you serve.

       

    4. how to claim your business in google step 3: Input your business category.

      Input your business category.

      • Business category examples include plumber, HVAC contractor, etc.

       

    5. how to claim your business in google step 3: Add contact information, including phone number.

      Add contact information, including phone number, operating hours and your website if applicable.

  4. Verify your business.

    how to claim your business in google step 4: Verify your business.
    1. Anybody can create or edit location info in Google Maps, so Google verifies businesses by sending you a PIN. There are two primary methods for receiving your PIN from Google:
      • Phone call: You can choose to receive an automated phone call to obtain your PIN.
      • Postcard: You can choose to have a postcard with a PIN that is mailed to your physical address.

        Pro tip: Make sure to carefully check your mail for the postcard and to not accidentally throw it out with junk mail.

      • Once you receive your PIN either by phone or postcard, log in to your Google My Business account and enter your PIN.
  5. View and edit your business’s Google location listing. You can update:

    how to claim your business in google step 4: View and edit your business’s Google location listing.
    1. Hours of operation
    2. Contact info
    3. Your business’s attributes. Examples of business attributes include:
      • Languages spoken
      • Types of payment accepted
      • Discounts offered
    4. Business photos. Including photos on your online location listing can increase your perceived credibility. It is recommended that you include pictures of:
      • Your building
      • Work vans or trucks
      • Team photos

      Pro tip: Investing in shirts with your company’s name or logo can help you to make a good first impression to new customers. Find other tips for improving your business’s professional image >>

In addition to be a leading supplier for plumbing and HVAC products for trade professionals, Ferguson is also your source for business services and solutions. Explore Business Tips in the Ideas & Learning Center to find information that can help you grow your bottom line.

Robbie Foglia, a Ferguson author
Robbie Foglia

Robbie Foglia, a native of Norfolk, VA, brings 10 years of experience in digital media writing to Ferguson, where he authors informative content for plumbing, HVAC and general contractors about trade trends, new tools and tips for improving your contracting business.